編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-512-C02 | Starbucks: Delivering Customer Service, Chinese Version | Youngme Moon
John A. Quelch | Entrepreneurship | Global Brand Management( O5P1026 ) |
2 | GS65 | Zappos.com: Developing a Supply Chain to Deliver WOW! | Marks, Michael;Lee, Hau;Hoyt, David W. | General management | Global Brand Management( O5P1026 ) |
3 | 9-316-086 | Longchamp | Avery, Jill;Junker, Tonia;Beyersdorfer, Daniela | Marketing | Global Brand Management( O5P1026 ) |
4 | 9-502-083 | Inside Intel Inside | Moon, Youngme;Darwall, Christina | Marketing | Global Brand Management( O5P1026 ) |
5 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Global Brand Management( O5P1026 ) |
6 | 9-620-073 | Zara: An Integrated Store and Online Model (A) | Moreno, Antonio | Operations management | Global Brand Management( O5P1026 ) |
7 | 9-603-067 | Dell Computers (A): Field Service for Corporate Clients | Frei, Frances X.;Edmondson, Amy C.;Hajim, Corey | Service management | Global Brand Management( O5P1026 ) |
8 | 9-514-C13 | Dove: Evolution of a Brand, Chinese Version | John Deighton | Other | Global Brand Management( O5P1026 ) |
9 | 9-516-C04 | Inside Intel Inside, Chinese Version | Youngme Moon, Christina Darwall | Other | Global Brand Management( O5P1026 ) |
10 | 9-610-C08 | Dell Computers (A): Field Service for Corporate Clients, Chinese Version | Frances X. Frei;
Amy C. Edmondson;
Corey Hajim | Other | Global Brand Management( O5P1026 ) |